Zoiea is a qualified medical aesthetician with a BSc in Biomedical Sciences, known for combining clinical knowledge with modern skincare content. She first went viral on TikTok with her “Your Skin Guide” series—breaking down skincare in a way that’s straightforward, practical, and genuinely helpful.

Alongside her work at a London skin clinic, she’s expanded into lifestyle and wellness, sharing her home, favourite cafés, and a fashion sense that blends sleek Western fits with elegant Pakistani couture. Zoiea has partnered with brands like e.l.f., Sephora, Space NK, and La Roche-Posay - trusted for her expertise and thoughtful delivery.