Vritika is a beauty and fashion creator known for proudly centering her South Asian identity in everything she does. From viral series like “Recreating Beauty Looks from Famous Bollywood Actresses” to her support of desi brands like Lashkara, Vritika brings cultural pride, personal storytelling, and style into every piece of content she creates.

While her work spans classic categories like skincare, beauty, and fashion, it’s her unique voice and authenticity that set her apart—making her a standout collaborator for both South Asian and global brands. She’s partnered with household names like L’Oréal Paris, Fujifilm, Boots, Vaseline, and Medicube, consistently delivering high-value campaigns that resonate with her audience.