Samica, known as Lazy Girl, has turned effortless cooking and hilarious storytimes into a viral identity. She began by sharing her music—earning praise for her debut album Laurel Canyon—but quickly found a wider creative voice on social media, where she now blends music, food, humour, and beauty into one evolving platform.
Her Lazy Girl Series became a cult favourite, leading to the launch of her own spice tin, Masala Dhabi, giving fans the full Lazy Girl experience. With over 440K followers across platforms, she has partnered with Victoria’s Secret, Adidas, and Fable & Mane.
She also fronted Tinder India’s “You Up” campaign, which reached over 500M screens and clocked 60M+ YouTube views. Her message is simple: being your “laziest” self doesn’t mean doing less—it just means doing it your way.
Samica, known as Lazy Girl, has turned effortless cooking and hilarious storytimes into a viral identity. She began by sharing her music—earning praise for her debut album Laurel Canyon—but quickly found a wider creative voice on social media, where she now blends music, food, humour, and beauty into one evolving platform.
Her Lazy Girl Series became a cult favourite, leading to the launch of her own spice tin, Masala Dhabi, giving fans the full Lazy Girl experience. With over 440K followers across platforms, she has partnered with Victoria’s Secret, Adidas, and Fable & Mane.
She also fronted Tinder India’s “You Up” campaign, which reached over 500M screens and clocked 60M+ YouTube views. Her message is simple: being your “laziest” self doesn’t mean doing less—it just means doing it your way.