Salwa has redefined what modest fashion can look like - pairing the hijab with bold styling and unconventional makeup looks that celebrate individuality. Known for her colourful, creative aesthetic and unapologetic self-expression, she’s become a standout voice in beauty, fashion, and culture. Beyond style, Salwa uses her platform to share honest reflections on faith, identity, and womanhood.
Her viral TikTok series on dating in the Muslim community has sparked important conversations, and she continues to speak on panels and host events that centre modern Muslim experiences. Salwa’s unique perspective and fearless styling have led to collaborations with brands like ASOS, North Face, e.l.f. Cosmetics, Space NK, and Range Rover. Her content stands out not just for how it looks, but for what it represents - joyful self-expression, cultural pride, and the confidence to challenge expectations.
Salwa has redefined what modest fashion can look like - pairing the hijab with bold styling and unconventional makeup looks that celebrate individuality. Known for her colourful, creative aesthetic and unapologetic self-expression, she’s become a standout voice in beauty, fashion, and culture. Beyond style, Salwa uses her platform to share honest reflections on faith, identity, and womanhood.
Her viral TikTok series on dating in the Muslim community has sparked important conversations, and she continues to speak on panels and host events that centre modern Muslim experiences. Salwa’s unique perspective and fearless styling have led to collaborations with brands like ASOS, North Face, e.l.f. Cosmetics, Space NK, and Range Rover. Her content stands out not just for how it looks, but for what it represents - joyful self-expression, cultural pride, and the confidence to challenge expectations.