Maria EJ was recently named one of Vogue Business’s Top Trending Creators of 2024 - and it’s easy to see why. In just four years, she’s built a dedicated community of over 500K followers on TIkTok.

She first went viral thanks to her candid, relatable, and hilarious “2-day hair” vlogs, which regularly rack up millions of views. That unfiltered approach has become her signature, carrying across everything she does - including beauty, fashion, skincare and fitness. She recently became a long-term Peloton ambassador, and has also worked across a wide range of categories with brands like Ninja CRISPi, Mielle, Innocent, and Nike.