As a British-born Indian creator, Maiya’s platform is built on duality - blending beauty and style with honest conversations about health and  identity. She’s a vocal advocate for women’s health, speaking openly about her experiences with PCOS and endometriosis.

Through sharing her story, she’s helped spark important conversations - particularly within South Asian communities- around topics that are too often left unspoken. Her content spans beauty, fashion, wellness, and culture, and she’s worked with brands such as Lululemon, Urban Outfitters, and Made By Mitchell.