Kit Innes built his online presence as the 22-year-old owner of a pizza spot in Cornwall - sharing the day-to-day of running a business by the sea. In 2025, Kit closed the Cornwall chapter and moved to London, shifting his focus to fashion, lifestyle, and home content.

Since then, he’s worked with brands like ASOS, Penhaligon’s, and Hollister, building a loyal audience with 40% UK-based followers and some of the highest link clicks in his niche.

Continuing his entrepreneurial spirit, Kit  has recently launched Ore Jewellery, reflecting his evolving style and appreciation for craftsmanship. With a clear aesthetic, strong business instincts, and a forward-thinking mindset, Kit is building a brand and community that moves with him.