Gigi North is redefining what it means to be a modern WAG. Known for her “WAG-life” content, she brings a fresh, fashion-forward lens to the world of canoe slalom, documenting her travels to international races while spotlighting the lifestyle, style, and humour behind life on tour.

Trained as an actress at drama school and a former Royal Ballet student, Gigi blends creativity and charisma both on and off camera. She’s appeared in Netflix’s My Oxford Year alongside Sofia Carson and BBC’s Bad Education, and has modelled for global beauty names including Essence Cosmetics, L’Oréal, and Florence by Mills.

With a growing audience captivated by her effortless style and witty take on WAG culture, Gigi’s carving out her own lane, transforming from “the girlfriend of a kayaker” into a personality in her own right. Her goal? To build a global presence that bridges fashion, sport, and lifestyle, from kayak world cups to Wimbledon and beyond.